Il BMW Group continua il suo percorso di crescita nei BEV in un contesto di mercato sfidante nel 2024

La traduzione in italiano sarà disponibile a breve

Munich. The BMW Group managed to continue its growth
path in 2024, delivering a total of 426.594 fully-electric vehicles to
customers and achieving BEV-sales growth of +13.5%. Both BMW and MINI
brands posted double-digit BEV growth, with 368,523 (+11.6%) and
56,181 (+24.3%) fully-electric vehicles delivered to customers,
respectively. The Rolls-Royce brand also recorded significant growth
with 1.890 BEV vehicles delivered (+479.6%). The BMW brand managed to
increase deliveries across all vehicle drivetrains in all sales
regions outside of China.

“The BMW Group is maintaining its growth trajectory for
fully-electric vehicles amid challenging market conditions. This is
reflected in both the significant sales growth for fully-electric
vehicles and the clear rise in new BEV orders in Europe,”
said Jochen Goller, member of the Board of Management of BMW AG
responsible for Customer, Brands, Sales. “We are confident we
can maintain our BEV sales growth in 2025 with our strong and
expanded product line-up,” Goller continued.

While BMW Group deliveries for the first half of 2024 were in line
with the previous year, sales performance in the second half of the
year was impacted by delivery stops in connection with the Integrated
Brake System (IBS), as well as subdued demand in China. The BMW Group
therefore adjusted its sales guidance for the full year. With a total
of 2,450,804 vehicles delivered to customers in 2024, the BMW Group
achieved this new sales target. Electrified vehicles represented 24.2%
of total BMW Group sales in 2024, with 593,215 units delivered to
customers. Fully-electric vehicles accounted for 17.4% of total sales.

The BMW brand delivered 2,200,177 vehicles to
customers in the full year 2024 (-2.3%). With its attractive product
portfolio across all technologies, the brand maintained its position
as the global leader in its segment. In the Europe region, the BMW
brand expanded its market share, registering double-digit sales growth
in Italy, France and the UK. The BMW brand also posted sales growth in
the US. In Germany, despite a declining market for fully-electric
vehicles, BMW saw growth in new BEV registrations.

With a total of 206,582 vehicles delivered to customers in 2024,
M GmbH sales grew by +2.1%, reaching a new all-time
high. The MINI brand, which updated its entire
product range last year, sold 244,915 units worldwide (-17.1%). In the
fourth quarter, the brand almost doubled its BEV sales year-on-year,
with 29,698 fully-electric vehicles sold. The
Rolls-Royce brand delivered 5,712 units to
customers (-5.3%) in the full year. During the same period,
BMW Motorrad sold 210.408 motorcycles and scooters
(+0.6%) and thus achieved another record year.

BMW Group sales in Q4/YTD December 2024 at a glance

¹BEVs and PHEVs                                 
                                               

BMW & MINI sales in the regions/markets

²Provisional registration figures

The delivery figures reported in this press release are provisional
and may change up until the BMW Group Report 2024 is published. Notes
on how delivery figures are prepared can be found in the BMW Group
Report 2023 on p. 333.

Per ulteriori informazioni:

Francesca
Capurro                                                           

Corporate Communication Manager

Telefono: +39 3486918003

E-mail: francesca.capurro@bmw.it

Media website: www.press.bmwgroup.com e http://bmw.lulop.com  

Il BMW Group

Con i suoi quattro marchi BMW, MINI, Rolls-Royce e BMW Motorrad, il
BMW Group è il costruttore leader mondiale di auto e moto premium e
offre anche servizi finanziari e di mobilità premium. Il BMW Group
comprende oltre 30 stabilimenti di produzione nel mondo ed ha una rete
di vendita globale in più di 140 Paesi.

Nel 2023, il BMW Group ha venduto oltre 2,55 milioni di automobili e
più di 209.000 motocicli in tutto il mondo. L’utile al lordo delle
imposte nell’esercizio finanziario 2023 è stato di 17,1 miliardi di
euro con un fatturato di 155,5 miliardi di Euro. Al 31 dicembre 2023,
il BMW Group contava un organico di 154.950 dipendenti.

Il successo del BMW Group si fonda da sempre su una visione a lungo
termine e su un’azione responsabile, dalla catena di
approvvigionamento alla produzione fino alla fase di fine utilizzo di
tutti i prodotti.

BMW Group Italia è presente nel nostro Paese da oltre 50 anni e vanta
oggi 4 società che danno lavoro a 850 collaboratori. La filiale
italiana è uno dei sei mercati principali a livello mondiale per la
vendita di auto e moto del BMW Group.

www.bmwgroup.com  

Facebook: http://www.facebook.com/BMWGroup   

Twitter: http://twitter.com/BMWGroup  

YouTube: http://www.youtube.com/BMWGroupView  

Instagram: https://www.instagram.com/bmwgroup  

LinkedIn: https://www.linkedin.com/company/bmw-group/